The Brand Mine

Ken Burns on Storytelling and Truth.

 

What works for Ken Burns can work for your brand, too.

 1 + 1 =3: Telling The Uncommon Story

 Source: Mental Floss

Ken Burns, creator of innumerable documentaries including The Civil War and Baseball, is the subject of a new short film about the nature of stories and storytelling. It’s compelling, smart, and complex — largely because Burns, one of America’s most famous and revered documentarians, discusses the reality of what documentary films are: that documentary is not about telling “the truth,” it’s about telling a story. (If you will, “a truth.”)”

 

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