W Brand Development and our creative
partners have helped shape some of the
country's most enduring brands.

Reclaim Fun

Toys R’ Us was the original “big box” retailer and worldwide category leader. However, their leadership and image was deteriorating and they needed a way return to their rightful position as the “king of toys”. We positioned the ailing retailer as the singular category authority and created a magical, fun and up-to-date brand expression to re-energize the stores, employees and customers worldwide.

Authentic Brand Idea

Authority of Wonder