W Brand Development and our creative
partners have helped shape some of the
country's most enduring brands.

Make a Big Splash

Traditionally Big & Tall men had little choice in style and selection when it came to clothing They found it hard to find clothes that fit both their bodies and their desire to be stylish and on trend. Shopping was a chore and far from the top of their list. JCPenney wanted to change all that with the introduction a stand-alone store designed to meet the needs of Big & Tall men everywhere. We helped give this brand a voice and developed a name, logo and visual identity that celebrated the spirit of men who lived large.

Authentic Brand Idea

Live Large