W Brand Development and our creative
partners have helped shape some of the
country's most enduring brands.

Not Just a Pretty Another Face

Door style and wood species defines cabinet style. Unfortunately, from the outside, all cabinets look pretty much the same – making it hard to differentiate brands from one another. Diamond Cabinets took a different approach. They had all the styles and species of the competitive set, but loaded their cabinets with innovative, space-saving and convenient shelving and pull-out options that maximized space and made kitchens work better. It was a new way to think about choosing cabinets — from the inside out. We carved out a new position for the brand and developed an identity and selling strategy that compelled designers and consumer look deeper and see the beauty inside Diamond Cabinets.

Authentic Brand Idea

Looking Deeper