W Brand Development and our creative
partners have helped shape some of the
country's most enduring brands.

Give Dogs a New Leash on Life

Congestive Heart Failure (CHF) is a death sentence for dogs and an emotional roller coaster for dog owners. However, Vetmedin, a new medicine from Boehinger Ingleheim, promised to extend and enhance the quality of life for dog’s stricken with CHF. While the science of the new medicine was important, the bottom line was positioning Vetmedin as the way to improve the dog’s life, so owner and dog could spend more time together doing the things they loved.

Authentic Brand Idea

Better Together