W Brand Development and our creative
partners have helped shape some of the
country's most enduring brands.

Energize an American Icon

American Standard is the oldest plumbing manufacturer in America, with a rich history of  innovation and performance. Three out of every 4 bathrooms in America have an America Standard product. We worked with this iconic company to carve out a position that embraced American Standard’s legacy of innovative, hard working products that have set the standard for bathroom performance and style for more than 100 years.

Authentic Brand Idea

New Standards for Living