W Brand Development and our creative
partners have helped shape some of the
country's most enduring brands.

Raise Water Consciousness

The Responsible Bathroom is American Standard’s way of raising awareness for water conservation among homeowners. Seventy-five percent of water used in a home is used in the bathroom. However, through conservation efforts and using American Standard products, homeowners can save 33,000 gallons of water per year — making a world of difference in our nation’s growing water crisis. The program has helped save over 18 billion gallons of water in 2010.

Authentic Brand Idea

The Responsible Bathroom